Profitable Meta ads for ecommerce brands ready to scale
Campaigns built, tested and scaled around the number that matters: profit.
or grab the free 25-step audit (PDF) firstA boutique agency — you work directly with the specialist
If your Meta ads feel like a leaking bucket
You keep adding budget. The dashboard looks busy. And it is still hard to say which campaigns actually make you money. That is a common place to be, and it is usually fixable.
- 01
Spend goes up, profit doesn't
Budgets scale while returns flatten, and nobody can tell you which campaigns pay for themselves.
- 02
Tracking you can't trust
Gaps in Pixel and Conversions API mean Meta optimises on partial data, and your reports disagree with your store.
- 03
Creative that burns out
The same few ads run until they stop working, with no system for testing what comes next.
An audit finds the leaks before you pour in more budget. Get an audit
Everything your Meta account needs to grow profitably
Meta ads management
Structure, budgets and bidding run day to day by the specialist, built around your margins.
Creative testing
A steady pipeline of hooks, angles and formats, tested in a structured way so winners are found, not guessed.
Tracking
Clean event setup so the algorithm and your reports see the same sales.
Lead generation
Lead campaigns and instant forms for brands that sell through quizzes, waitlists or considered purchases.
One connected funnel, from first view to repeat order
Every campaign has a job. Each stage feeds the next, so budget moves to where it earns the most.
- Stage 1
Awareness
Reach new buyers who match your best customers.
Broad prospecting, video and UGC hooks that stop the scroll.
- Stage 2
Consideration
Turn attention into intent.
Engaged and site-visitor audiences, product-led and proof creative.
- Stage 3
Conversion
Close the sale at a profitable cost.
Retargeting, catalogue and Advantage+ shopping, offer testing.
- Stage 4
Retention
Bring customers back for the next order.
Past-buyer audiences, cross-sell and replenishment messaging.
Return on ad spend, from real accounts
Client names stay private, but the numbers aren't. Tap any account to see the real Meta Ads Manager screenshot behind it.
ROAS = revenue attributed to Meta ads ÷ Meta ad spend.
Real Meta Ads Manager screenshot. Brand and campaign names are hidden to keep the client private.
Zoran Petrović
Meta ads specialist since 2019 · Founder of MetaAdsDigital
Zoran has managed Meta ads since 2019 — over $1.1M in ad spend across ecommerce accounts. He started at LevUP Digital, then founded MetaAdsDigital in 2024 to work hands-on with brands directly, several of whom he's run since day one.
He also coaches Meta advertising for students in the HighTicket program, so he stays close to what's working across a lot of accounts right now — not just his own.
The agency is small on purpose. Zoran plans, builds and manages every account himself, so the person reading your numbers is the person changing your campaigns.
- Meta ads since 2019 · $1.1M+ managed
- Coach in the HighTicket program
- Direct line to Meta support
- You work with him directly, not a rotating account manager
Clear prices. Start with the audit.
The audit shows exactly where your account stands. If we work together afterwards, you don't pay for it twice.
A focused call on your account, your strategy or one specific problem.
- Live answers to your questions
- Clear next steps you can act on
A full review of your Meta ads account with a prioritised plan to fix what's costing you money.
Credited to your first month of retainer
- Campaign structure & budget review
- Tracking check: Pixel, CAPI, GA4
- Creative, audience & offer review
- Prioritised action plan
Ongoing management of your account by the specialist.
- Full-funnel campaign management
- Ongoing creative testing
- Tracking upkeep
- Reporting on profit & ROAS
Not ready yet? Get the free 25-step audit (PDF)
The 25-step Meta ads account audit
The checklist we use to review ecommerce ad accounts, as a PDF. Work through it yourself, then decide whether you want us to take a look.
One email with the PDF. Unsubscribe any time.
Thanks. The 25-step audit is on its way to your inbox.
Four steps from first click to a clear plan
- 1
Book your audit
Choose the $200 audit and tell us about your brand, margins and goals.
- 2
Share access
Grant partner access to your ad account through Meta Business Manager. You stay the owner.
- 3
Get your audit
Zoran reviews the account and walks you through the findings and a prioritised action plan.
- 4
Decide what's next
Apply the plan yourself, or have us manage it. If you choose management, the $200 is credited.
A consultation is $90. The account audit is $200, credited to your first month if you continue with management. Monthly management starts from $750, depending on the scope of your account.
Nobody can honestly promise a ROAS before seeing your account. Results depend on your margins, offer, creative and tracking. The audit tells you what's realistic for your brand and what's holding it back.
Reports focus on spend, revenue, ROAS and profit, not likes or reach. You can also message Zoran directly whenever you have a question about the account.
Campaigns go live once tracking is verified and the first creative is ready. Timing depends on your current setup and assets, and you'll get a clear launch date during onboarding.
Ecommerce brands that already sell online and want to scale profitably on Facebook and Instagram, from supplements to consumer electronics to home & leisure.
Find out what your Meta ads are really doing
Get a specialist's view of your account and a clear plan to make it profitable.
or grab the free 25-step audit (PDF) firstProfitable Meta ads for e-commerce brands ready to scale!
We build, test, and manage Facebook & Instagram campaigns that turn ad spend into profit — with real tracking behind every dollar.
Profitable Meta ads for e-commerce brands ready to scale!
We build, test, and manage Facebook & Instagram campaigns that turn ad spend into profit — with real tracking behind every dollar.
A boutique Meta ads agency — you work directly with the specialist running your account.
- Running Meta ads since 2019
- You work directly with the specialist, not a rotating account manager
- Judged on profit and ROAS, never vanity metrics
How we run your account
The funnel is the whole game. Matching the message to how well someone already knows you is the difference between a campaign that prints and budget sprayed and prayed.
- Awareness — Reach cold buyers with hooks and offers that earn the first click.
- Consideration — Build trust with social proof, reviews, and the reasons you’re the right choice.
- Conversion — Close the ones who hesitated with the right nudge, not blind discounting.
- Retention — Keep customers buying with segmented, personalized follow-up.
And you see all of it: live reporting you can check any time. No black boxes.
The funnel is the whole game. Matching the message to how well someone already knows you is the difference between a campaign that prints and budget sprayed and prayed.
- Awareness — Reach cold buyers with hooks and offers that earn the first click.
- Consideration — Build trust with social proof, reviews, and the reasons you’re the right choice.
- Conversion — Close the ones who hesitated with the right nudge, not blind discounting.
- Retention — Keep customers buying with segmented, personalized follow-up.
And you see all of it: live reporting you can check any time. No black boxes.
Results
Three case studies from three verticals, built from real Ads Manager numbers — anonymized, with Meta-attributed revenue.
Supplements / health ecommerce — 3-month scale. Scaled monthly ad spend from €2.5k to €3.5k (+39%) across Apr–Jun 2026 while holding ROAS above 5x. €8,840 spend → ≈€47k in tracked revenue, 376 purchases at ~€24 CPA. A retargeting engine (site visitors + IG/FB + email) carried it at 5.3x.
Travel-router / privacy-tech ecommerce — one-month snapshot (Aug 2026). €3.1k spend → €10.4k revenue at 3.36x ROAS, 58 purchases at ~€54 CPA. Full-funnel, cold traffic to checkout.
High-AOV home-leisure brand (game-room tables, home cinema, sim racing) — Aug 2026. $809 spend → $10k revenue at 12.4x ROAS. High-ticket catalog — few orders, outsized return; the BOF ad set hit 15x.
If your Meta ads feel like a leaking bucket, you’re not alone
If your Meta ads feel like a leaking bucket, you’re not alone
Most ecommerce brands don’t have a traffic problem — they have a profit problem. Budget gets spread thin across untested audiences and creative. Reports celebrate reach and likes while the bank account doesn’t move. And the agency you hired? You’ve spoken to an account manager more than to the person actually touching your campaigns.
We do it the other way around. Every dollar is aimed at a buyer at the right stage of the funnel, tracked end to end, and judged by one thing: did it make you money.
- You want sales, not screenshots of impressions.
- You want your true ROAS, not a dashboard that flatters you.
- You want to talk to the person running your ads, not a middleman.
How we start
How we start
- Free strategy call — We talk about your brand, your numbers, and whether we’re a fit. No pressure.
- Deep-dive — You fill a short questionnaire so I understand your product, margins, and customers in detail.
- Strategy proposal — Within 2 working days you get an all-around plan: channels, funnel, and a financial projection.
- Kickoff — We agree on the plan, sign, and I start building. You launch fast.
What we do
What we do
Meta advertising is the core. Everything else supports it.
- Meta ads management (Facebook & Instagram) — Full-funnel strategy, build, and daily optimization aimed at profitable sales, not busywork.
- Creative testing — Systematic testing of angles, hooks, and formats so winners scale and losers get cut fast.
- Tracking & funnel setup — Meta Pixel, Conversions API, and GA4 configured properly, so your data is clean and your decisions are real.
- Lead generation (secondary) — For service and high-ticket brands: qualified leads, not just form fills.
Need SEO, Google Ads, email, or design too? I bring in vetted specialists and manage them for you — so it’s handled, without turning your project into a game of telephone.
What our clients say
Frequently asked questions
Frequently asked questions
How do you price?
A flat monthly management fee based on your account’s scope. We agree on it upfront — no surprises.
What ROI can I expect?
No one can honestly guarantee a specific ROAS — anyone who does is lying. What I guarantee is a tested, transparent process and campaigns optimized on real data.
How will I see results?
Live reporting you can access any time, plus regular check-ins.
How fast do we launch?
Usually within days of kickoff, once tracking and creative are in place.
Which brands do you work with?
Primarily ecommerce; also service and high-ticket brands that need qualified leads.